Proenza Schouler , New website

11Mar13

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Today, Proenza Schouler, the high-concept womenswear brand designed by Jack McCollough and Lazaro Hernandez, is set to relaunch its website in the final phase of a rebranding, undertaken in collaboration with art director Peter Miles, who has also worked with Céline and Marc Jacobs.

“Our original website, which we designed like three or four years ago, didn’t have a long-term plan; there was no business model,” McCollough told BoF in a wide-ranging conversation about the brand’s growing immersion in digital culture.

 

BOF BY VIKRAM ALEXEI KANSARA

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