Keep in mind: Ute Ploier

"Austrian designer Ute Ploier (centre) appearing at her Bardagamaður collection last Autumn in Paris"

“What we wear is more than just fabric. It is the idea of how we want to be perceived by others. The fabric, the colour, the details, the styling – everything tells a story about the person wearing it. My collections play with dress codes and crack them up. My work is about liberation because it is about creating more freedom of choice and moving away from stereotypes of masculinity.”

Ute Ploier


•After winning the prize for best men’s collection at the Hyeres fashion festival, Austrian Ute Ploier launched her eponymous label in 2003.
•Ploier’s is a thoroughly modern collection that presents menswear pieces of all social standings from the double-breasted suit to the hoodie.
•Textiles and the manufacturing process are a constant focus as well. Layering and mixing of various special or unusual fabrics and meticulous construction details pervade the collection.
•Poiler was a student of Raf Simons’ at the University of Applied Arts of Vienna.


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